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On a Saturday morning, Hoengseong, the home of Korean Hanwoo beef, welcomed some special guests. The stars were the members of the popular variety show ‘Saturday is for Rice’. In the broadcast on March 2, 2024, they embarked on a free Mukbang journey to explore Hoengseong’s restaurants without any pre-planned schedule. Despite the production team’s declaration of “no prior scouting or reservations,” the members began their journey to taste Hoengseong’s premium Hanwoo beef based on their own food lists.
Empowered by producer Lee Young-sik’s words, “Don’t worry about the production cost. We’ve brought more money,” and led by ‘human food navigation’ Hyun Joo-yeop, the members ate beef soup, Hanwoo grill, and intestines for breakfast, lunch, and dinner, respectively. Their Mukbang trip started at a Hanwoo beef soup restaurant in Hoengseong, a place filled with special memories for Hyun Joo-yeop and his father. The richly simmered beef head soup and special cuts of boiled meat provided a hearty start to their day.
For lunch, they enjoyed Hanwoo grill at a restaurant “ranked within the top three in Hoengseong.” This restaurant has been serving selected Hanwoo beef since 1995 as part of Hoengseong’s Hanwoo excellence project, and the members were amazed, declaring it “the best meat they’ve ever eaten in their lives.” The last meal they chose was intestines, passionately selected by Tobabz, who loves it enough to consider it his last meal before death.
The Mukbang trip in Hoengseong was more than just eating; it strengthened the bond between the members and reminded us once again of the true value of premium Hanwoo beef. Through this trip, the members of Tobabz spent a total of 2,173,000 won. However, what they gained was invaluable: taste, friendship, and memories.
This broadcast allowed us to once again feel the charm of Hoengseong’s premium Hanwoo beef. We look forward to ‘Saturday is for Rice’ continuing to introduce us to more hidden restaurants and their stories in various regions.