This article has been written by Kpopmap AI.While we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
Starting from Mnet’s ‘M Countdown’ on the 2nd, followed by appearances on KBS2’s ‘Music Bank,’ MBC’s ‘Show! Music Core,’ and SBS’s ‘Inkigayo,’ IVE captivated fans’ hearts with the charming performances of their title track ‘HEYA.’
The album ‘IVE SWITCH’ highlights IVE’s unique color more vividly, featuring various musical attempts themed around ‘another me.’ In particular, the title track ‘HEYA’ was inspired by the folktale ‘The Tiger Who Loved the Sun,’ providing listeners with new joy through intuitive choreography that evokes the sun and the tiger.
IVE’s comeback stage has caught the eyes of viewers with delicate facial expressions and rhythmic choreography, showcasing each member’s upgraded visuals and overwhelming aura. The styling, which reinterprets Oriental beauty and classic beauty in a modern way, from stage costumes to accessories, was impressive.
Since the release of ‘IVE SWITCH,’ the ‘HEYA’ music video has surpassed 25 million views as of May 6, ranking third in popular music and first in YouTube music video trending worldwide, setting a dazzling record. Along with the ‘HEYA’ challenge and appearances on various variety shows and web content, IVE is promising ongoing active engagements.
Having once again taken center stage in the K-pop scene with a successful comeback, fans are eagerly anticipating what new stories and changes IVE will bring in the future. We ask for your continued interest and support for IVE’s upcoming activities.