Xiaomi accelerates preparations to sell cars outside China

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Xiaomi accelerates preparations to sell cars outside China

By admin, Aralık 16, 2024

Xiaomi accelerates preparations to sell cars outside China





Xiaomi accelerates preparations to sell cars outside China



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Xiaomi, which entered the electric vehicle market with its sedan model named SU7, is currently unable to meet local demand with its current production volume and has reached waiting times of up to 7-8 months for deliveries. However, this does not prevent the Chinese company from making plans to expand into different markets.

According to local media based on internal sources, Xiaomi is establishing a preparation team for the sale of electric cars abroad. The company creates positions for this team in areas such as market research, project management and after-sales services. The news also mentions that the company will establish an international department.

Once the team is ready, Xiaomi will start carrying out small-scale car sales in various markets. It is stated that this process will be carried out to test market reactions and prepare for large-scale expansion. However, according to the information provided, the company does not currently have a timeline for these processes.

On the other hand, it is stated that Xiaomi has also created a position for an autonomous driving department to be established for markets outside China. Thus, Xiaomi aims to make the driving assistants it uses in its vehicles comply with the laws of the target countries.




Xiaomi accelerates preparations to sell cars outside China



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Last summer, Xiaomi exhibited its first model SU7 in France, and during this event, Xiaomi CEO Lei Jun stated that they wanted to offer Xiaomi branded cars for sale in Europe before 2030. For this reason, it is stated that the first targeted region may be Europe, but as it is known, the EU has decided to impose additional taxes on electric cars imported from China. It is not yet known whether this situation affected the company’s decision.

Another curious issue is about the sales strategy that the company will follow in markets outside China. Since Xiaomi is already a global company, it has a great advantage over other brands such as Xpeng and Nio. It is stated that sales will be made mainly through Mi Home stores affiliated with Xiaomi’s international department. These stores are directly operated by Xiaomi. For this reason, it is thought that there will not be any intermediary company in the sales.

When the expected day comes for Xiaomi, the biggest issue that will affect its success abroad will be its price strategy. SU7 has a starting price of around 28 thousand euros at the current exchange rate in China. Although the Chinese company is well known in Europe, its smartphones are generally seen as mid-range alternatives. For this reason, the brand needs to create a good price balance.

























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