Warning for applications requesting personal data
According to a statement from the company, Kaspersky approached the “28 January Data Privacy Day”, while informing the risks of privacy ignored during the use of popular and daily applications.
With the rise of artificial intelligence -oriented data tracking and estimated analytics, the risks associated with such practices have become more important than ever. In 2024, Kaspersky detected more than 49 billion internet audience samples that collect user behavioral data worldwide.
Online applications used every day can quietly collect sensitive information of users. Social media applications such as Tiktok, Instagram and Threads, the user’s location, scanning habits and sound data, constantly gathering data, significant risks.
Social video or photo applications can use artificial intelligence to access users’ photos and videos to analyze their images and embedded commodity data. This can potentially reveal the geographical location.
Shopping applications can collect data about purchasing history, location and even out of online near physical stores. Similar to social media applications, retailers can create a detailed profile of customer habits and behaviors by monitoring users’ in -online and offline movements.
Health and fitness applications can also access the live profile of a user by collecting some of the intimate personal data of users such as health measurements and daily routines that can be shared with third parties.
“It is very easy to lose itself to new applications and devices”
Kaspersky Safety and Privacy Specialist Anna Larkina, who included their views in the statement, said that it is very easy for users to lose itself to new applications and devices, regardless of the potential confidentiality compromises because technology has become an integral part of life.
Emphasizing that many applications are designed to attract users with features such as easy use and artificial intelligence support, Larina said, “But under the surface, most users are not aware of a brutal data collection process. When we look at the future, the proliferation of smart devices and artificial intelligence -supported applications it will make it even more difficult to distinguish it for what purpose. ” evaluated.
Larkina said that demanding privacy has become a “luxury” instead of a normal situation, “users to stop and take a step back in such a world, examine their permits and demand transparency before opening a window in their personal lives,” he said. .