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The growth of Toyota Europe, which offers solutions suitable for everyone with different technologies, is also2 It also led to a faster decline in emissions. Toyota Europe’s sales rate of electrified vehicles in 2024 increased to 74 percent and exceeded 900 thousand units. Additionally, full electric sales increased by 18 percent, plug-in hybrid sales increased by 36 percent and full hybrid sales increased by 9 percent.
On a brand basis, Toyota sold 1 million 128 thousand 948 vehicles in 2024, with an increase of 3 percent. With this sales performance, the company became the second most preferred brand in Europe for the fourth year in a row. Sales of 132 thousand 614 units were achieved in the brand’s commercial vehicle product range, Toyota Professional.
Toyota’s best-selling models in Europe are the Yaris and Corolla family, as well as the Toyota C-HR produced in Turkey. These sales figures were respectively: Yaris Cross with 204 thousand 787 units, Yaris with 176 thousand 782 units, Corolla product range with 163 thousand 393 units, Toyota C-HR with 131 thousand 622 units, Aygo X with 97 thousand 466 units and RAV4 with 94 thousand 344 units.
Toyota also reached record numbers in Turkey
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Toyota’s SUV models also attracted great attention from Turkish consumers. The wide SUV product range, consisting of Yaris Cross Hybrid, Toyota C-HR Hybrid, Corolla Cross Hybrid, RAV4 and Land Cruiser Prado, reached sales of 19 thousand 275 units. Toyota C-HR Hybrid, which draws attention with its design and technology, had the highest share in these sales. Land Cruiser Prado, which was introduced to the Turkish market last October and received great acclaim, also made significant contributions to these sales. Thus, 32 percent of Toyota’s total sales in Turkey were SUV models.
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