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The impact of social media content on shopping – 41 percent shop by watching content

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The impact of social media content on shopping – 41 percent shop by watching content

Research company Ipsos published its report titled “TikTok Made Me” detailing how TikTok shapes consumer behavior in the travel, entertainment, finance, food & beverage and automotive sectors. The report reveals how TikTok influences purchasing decisions, especially in the travel, entertainment, food & beverage, finance and automotive sectors. The report, which provides brands with insights into … Read more

Yandex’s revenue increased by 36 percent in the third quarter

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Yandex’s revenue increased by 36 percent in the third quarter

In the statement made by Yandex, it was stated that the company’s share in the internet search market in Russia increased by 2.9 percent in the third quarter, reaching 65.5 percent. In the said period, the company’s revenue increased by 36 percent on an annual basis in the quarter, reaching 276.8 billion rubles, and it … Read more

Vodafone is in the 1 percent in the Ecovadis Sustainability Report

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Vodafone is in the 1 percent in the Ecovadis Sustainability Report

According to the statement made by the company, Vodafone Group’s Environmental, Social, Governance (ESG) performance increased by 3 points compared to last year in the report where the companies’ sustainability efforts are evaluated. The company’s increase in points in the evaluation was influenced by its science-based targets for combating carbon emissions, its focus on providing … Read more