Duygu Badem Uylukçuoğlu, General Manager of Marketing of the company, talked about Vestel’s investments and future projects at the press conference held in Istanbul.
Stating that they have made strategic investments in advanced technologies such as artificial intelligence, IoT and robotic production in order to offer the most suitable solutions to the changing demands and needs of consumers, Uylukçuoğlu said that artificial intelligence technologies not only make Vestel products smarter, but also take customer satisfaction to the next level by providing special, personalized experiences for each user. He stated that he brought it to the level.
Stating that these innovative approaches make the lives of their users easier, Uylukçuoğlu emphasized that they also demonstrate their determination to support sustainable living habits and contribute to a more environmentally friendly future.
Uylukçuoğlu stated that they offer their users the opportunity to monitor and manage Vestel branded smart products from a single platform with Vestel Smart Life and Veezy applications, and continued as follows:
“Thanks to these innovative applications, consumers can easily measure the active energy and water consumption of our products and view their energy consumption in detail in terms of kilowatt-hours (kWh) and amount. In the first stage, with the energy management feature found in Vestel washing machines and air conditioners, users can reduce their energy consumption by 25 percent in air conditioners.” This feature not only supports an environmentally friendly approach, but also offers significant cost advantages for users in the long term. The application initially started in washing machines and air conditioner products, but in February it was added to dishwashers and dryers. “We aim to gradually implement these machines.”
“SOLUTIONS THAT WILL MAKE CONSUMERS’ LIVES EASIER”
Uylukçuoğlu stated that Vestel’s cooperation with the Türkiye Artificial Intelligence Initiative enables them to integrate innovative artificial intelligence technologies into their products and play an active role in the artificial intelligence ecosystem.
Pointing out that, as Vestel, they attach great importance to the responsibility of ensuring the correct and safe use of technology as well as producing it, Uylukçuoğlu said that with this understanding, they are representatives and board members of the Home Connectivity Alliance (HCA), which offers safe, interoperable connected home ecosystem options to consumers in 2021. shared his knowledge.
Uylukçuoğlu said, “With our board of directors consisting of energy and insurance companies as well as consumer electronics companies around the world, we are working on the control of the products of our group member companies from the application they want and a common energy management strategy for our users. Thus, we enrich the consumer experience by offering both ease of use and wide options in the smart home ecosystem. ” he said.
Uylukçuoğlu concluded his words by reminding that Vestel, which continuously invests in the goal of sustainable production and creating positive value for nature, has committed to reduce 10 thousand 799 tons of plastic against plastic pollution between 2020 and 2023, as part of the Business World Plastic Initiative in Turkey. :
“The Biolive company, in which we invested through Vestel Ventures, produces completely natural bioplastic granules from olive waste. With its raw material called Bio-Pura, which is biodegradable and free of carcinogenic and toxic substances, Biolive offers differentiated raw material alternatives to many sectors. Thanks to bioplastic granules, petroleum-based plastics are used throughout white goods.” We reduced water consumption by an average of 25 percent and carbon emissions by approximately 20 percent compared to the base year of 2021. “We have reduced water consumption by 14 percent, and we aim to use 50 percent recovered and recycled water in all our activities.”
“SUPPORT FOR SUSTAINABLE MANAGEMENT OF FORESTS”
Vestel also implemented the “One Box for Nature” project in order to contribute to environmental sustainability. Within the scope of the project, more durable and reusable boxes were included in the production processes of television products instead of single-use boxes.
The company supports the sustainable management of forests by using FSC (Forest Stewardship Council) certified boxes in all of its domestic products. Replacing battery-powered remotes in Vestel branded televisions with battery-powered remotes is another important step that contributes to waste management.
With these efforts, Vestel both makes its production processes more environmentally friendly and continues its efforts to create a sustainable living space for future generations.
INNOVATIVE SMART HOME TECHNOLOGIES
Vestel’s innovative technologies make users’ daily lives easier and offer significant advantages in terms of energy saving and sustainability. Vestel Smart Refrigerators provide energy efficiency by allowing settings such as holiday or economy mode to be updated via the application. Additionally, it protects food safety by informing users in case of a power outage.
Smart Defrost technology used in refrigerators increases energy efficiency and preserves the freshness of food. This system constantly monitors humidity and temperature levels and automatically initiates the defrosting process when icing is detected. In addition, functions such as Super Cool and Super Freeze preserve the nutritional values of foods by quickly cooling and freezing them. The vacuum technology developed by Vestel both contributes to sustainability by preventing food waste and offers economic savings by extending the life of food.
With its Cook Like a Chef feature, Vestel Smart Oven automatically performs cooking processes in accordance with recipes previously prepared by chefs. In addition, the artificial intelligence-supported VChef platform contributes to the prevention of food waste by offering meal suggestions to users with many recipes and ingredient lists.
Vestel Smart Air Conditioners measure the air quality of the environment, visualize it with the ambient lighting feature, and improve it with the air cleaning function. Users can easily monitor air quality through the application.
Integrating sustainability into all its processes, Vestel focuses on issues such as energy efficiency in production, use of renewable energy, resource efficiency and water management. With IoT and artificial intelligence solutions, it accelerates users’ transition to sustainable living and makes it easier for them to save money in their daily lives.
Vestel smart products make it possible to instantly monitor energy and water consumption and prevent food waste with artificial intelligence-supported applications. Vestel’s technologies not only provide efficiency, but also create both environmental and economic benefits by offering long-term cost advantages to its users.