Xiaomi’nin The new generation 15 series smartphones achieved great success in the premium segment and exceeded the 2 million sales threshold. These impressive sales figures show that the brand has strengthened its position in the premium smartphone market and managed to establish a strong bond with consumers.
Xiaomi’s strategy was shaped by the “blockbuster product” approach that responds to the needs of the market. By avoiding unnecessary model diversity, the company focuses its resources on high-performance, eye-catching designs and advanced models. to the cameras focused on producing devices with This approach played an important role in the 15 series reaching such a wide audience in a short time.
Another brand that attracted as much attention as Xiaomi’s leadership was Huawei. Mate 70 series with strong sales chart Xiaomi’nin It ranked second and demonstrated Huawei’s power in the market with sales approaching 1.5 million units. Analysts estimate that Huawei can continue this momentum and reach 10 million sales in this series. The innovative technologies that Huawei focuses on and its own domestically produced chips are among the key factors that enable the brand to rise again.
Looking at the general trends in the global smartphone market, it seems that Huawei has regained leadership in the Chinese market. In the last quarter of 2024 The company, which reached a market share of 18.1 percent, attracted attention with the success of the Nova 13 and Mate 70 series. Xiaomi follows Huawei closely with 17.2 percent. Apple, on the other hand, experienced a decrease of 18.2 percent in the same period and ranked third with a market share of 17.1 percent.
In the smartphone market While competition is getting fiercer, Xiaomi’s success in the premium segment underlines how strong a player the brand has become in the global arena. The resurgence of Huawei shows that the balances in the industry may change and the demand for domestically produced technologies may increase.
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