Research from Google about shopping preferences in Turkey

Smart Shopper 2024 research in seven product categories It offers comprehensive analysis on (electronics, home & garden, fashion, food & groceries, beauty, toys, jewellery). 2 thousand 100 people participated in the research. Participants were evenly distributed across product categories and completed the survey for only one category.

One of the most striking results of the research was that the purchase rate on social media this year decreased compared to the previous day and the return to physical stores began.

Shopping from physical stores has increased

According to the research results, 90% of consumers in Turkey collect information by researching online before purchasing a product. The research intensity of customers shopping in the consumer electronics, home and garden categories stands out. According to the research, 79% of consumers use both online and physical channels before shopping. The rate of those who prefer shopping only online was determined as 11%, and the rate of those who preferred only physical stores was 10%. When the participants were asked about their last purchase channel, 66% stated that they shopped from the digital channel and 34% from the physical store.

41 percent of participants discover new products with Reels and Shorts

According to Smart Shopper 2024 research, 76% of participants have used social media platforms to get information while shopping in the last 6 months. 41% do product discovery with short format videos such as Reels and Shorts. While 43 percent of participants purchased products via social media in 2023, this rate decreased to 37 percent in 2024. Google is preferred as the main search engine by 99% of respondents when researching products.

Consumers view artificial intelligence positively

According to Google’s research, 35% of respondents used Google Lens to get more information about the product. 23% communicate with artificial intelligence chatbots on brands and sellers’ websites. When using search tools, 23% say they engage with chatbots on brand or retailer websites. Another 13% of survey participants say they interact with AI tools.

Share via Email
This is titled mail it to your friend.
















This news our mobile application Download using
You can read it whenever you want (even offline):