Earlier today, NewJeans‘ label, I ADOREfinally released the group’s official lightstick design!
In a Twitter post shared on the K-Pop group’s official account on March 27, the announcement that the lightstick would soon be available was made, along with the name of the design: The Binky Bong!
The bunny-shaped design was inspired by the group’s fandom — “Tokki”, which means “rabbit” in Korean — and it appears to feature customizable “jibbitz” that can be changed as often as you want!
[NEW🎁]
Binky Bong🐰✨
Finally coming out soon !!!!🔗https://t.co/Nsthuz2SQe#NewJeans #New Jeans#OfficialLightStick #BinkyBong pic.twitter.com/aGfb1HXuux
— NewJeans (@NewJeans_ADOR) March 27, 2023
The lightstick will be available to purchase starting on March 30 at 11AM KST/March 29 at 10PM EST.
[NEW🎁]
Customize your own Binky Bong🖍🔗https://t.co/Nsthuz2SQe#NewJeans #New Jeans#OfficialLightStick #BinkyBong pic.twitter.com/H07d6rKWs6
— NewJeans (@NewJeans_ADOR) March 27, 2023
Here’s how NewJeans fans are reacting to the exciting news of the lightstick’s upcoming release!
OMG FINALLY pic.twitter.com/MzlA8qEjmX
— ✰ ಇ 𓃺 pls read pinned (@newjilm) March 27, 2023
new jeans was able to get out of the industrial dark gray themed hybe lightstick
— sev 🐚 saw skz yay (@jakengene_) March 27, 2023
Some says they dont like this lightstick design but for me this is the cutest thing ever ! And i want one 😍
— Terrywinkle enthusiast SWEET MIRAGE ฅ^•ﻌ•^ฅ (@UyuJooseyo) March 27, 2023
I need this in my life now
— ndvjeans (@newjeans_adr) March 27, 2023
I LOVE HOW ITS ALR CUSTOMIZABLE
— Dino || always&forever⁷ (@rfirstluvstowy) March 27, 2023
AAAAARGHHGHFGSGSH i want it
— qin (@qin_012) March 27, 2023
mad respect for graphic design team 🫡🫡🫡
— bernice (@blckjns_) March 27, 2023
Given NewJeans’ success already in the K-Pop industry, we won’t be surprised if this lightstick sells out quickly!
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