Jaguar introduced its new logo and brand identity

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Planning to produce only electric cars starting from 2025, Jaguar has also renewed its brand identity and logo in line with this goal. The logo, which symbolizes the beginning of a new era for the brand, will probably be featured in the Design Vision concept, which will be introduced for the first time on December 3.

Jaguar’s new work consists of four main elements: Device Mark, Strike Through, Color Palette and Maker’s Mark. In the first of these, the phrase “Jaguar” appears in a new font called Exuberant, which is characterized in a simple and symmetrical way. Strike Through is a 16-strip graphic consisting of horizontal lines. This graphic will be used in the background of new models and will be a universal symbol for the brand’s new era.

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The third element represents a new color palette that aims to “reflect texture and movement”, which will also be used in the concept to be unveiled in December. The last part, Maker’s Mark, has two components. The first component is a reinterpretation of the traditional “jumping jaguar” logo. The second is a circular monogram consisting of the letters “j” and “r”.

Jaguar executives see the change as a “fearless move” and a “complete reset”. They state that with this change, they have re-created Jaguar for the future and have undertaken a job that returns it to its once beloved values. What do you think of Jaguar’s new logo?

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