Netflix gained 18.9 million new subscribers in the fourth quarter, according to its statement to shareholders. This was twice as much as Wall Street expected and brought the global subscriber count on Netflix to more than 300 million. The company’s previous high was 15 million in the first quarter of 2020, figures driven by the onset of the coronavirus outbreak.
Netflix shares fell on profit sales after rising to historical levels due to subscriber increases, according to BloombergHT.
The company reported that its revenue rose 16 percent to $10.2 billion in the final quarter of last year; This represented the largest level since the end of 2021. It was also stated that sales are expected to increase faster than expected in 2025.
Netflix raises prices in US, Canada, Portugal and Argentina; the most popular US plan gets a $2.50 increase per month to $17.99. Netflix is also increasing the cost of its cheaper ad-supported plan.
The company projects revenue of up to $44.5 billion for the year; This represents a gain of 14 percent and an operating margin of 29 percent over the year just ended.
The company’s shares rose as much as 15 percent to $997.85 in after-hours trading after the results were announced.