Based on millions of orders on the platform in 2024, important data revealing consumption and shopping habits and preferences in Turkey was announced.
Interesting results emerged after examining millions of products from many categories, from smart technologies to clothing, from kitchen needs to personal care.
Small home appliances that make home life easier were among the most preferred categories this year. Especially in cleaning, users frequently ask “vertical or robot vacuum cleaner?” The answer to the question was in favor of robot vacuum cleaners based on their sales performance. While coffee machines and deep fryers offer practical solutions in kitchens, steam irons and air purifiers stand out as important products that increase home comfort.
TECHNOLOGY WAS AT THE SUMMIT
In 2024, technology continued to be an indispensable part of daily life. Especially smartphones, game consoles and portable computers were among the most popular products of the year. Smart watches and Bluetooth headsets continued to remain among the popular preferences of users.
.png
Comfort was at the forefront in Turkey’s fashion preferences this year. While sneakers, watches and sunglasses stood out in accessory choices, basic clothing products such as t-shirts, sweaters and trousers were in high demand. In personal care, serums, sunscreens and hair care products attracted attention. Electric toothbrushes and IPL devices have become important parts of users’ grooming routines.
Apart from Istanbul, Ankara and Izmir, which are the centers of e-commerce, Bursa, Kocaeli and Antalya stood out as the cities with the most shopping, respectively. In Hepsiburada’s marketplace model, the provinces with the highest turnover other than Istanbul, Ankara and Izmir were Çorum, Bursa and Kayseri.
.png
SHOPPING WAS DONE IN THE EVENING HOURS
Consumers concentrated their shopping on certain days and hours. While November was the most active period of the year, the highest daily traffic, number of orders and turnover figures were reached on November 11. The time period in which the most orders were placed was recorded between 19.00 – 20.00 in the evening. Especially on Mondays and Tuesdays, the shopping density attracted attention.
MOST SEARCHED PRODUCTS AND BRANDS
Technology and daily use products stand out among the most searched words on Hepsiburada by users coming to the platform in 2024.
Among the top 5 most searched words, iPhone 13 is at the top of the list. The second place on the list is the Stanley thermos, which is popular in the outdoor world, the third place is the iPhone 15 with its innovative technology, and the fourth place is LEGO, a brand frequently sought after by users with its fun and creative products. Apple Watch stands out in fifth place on the list.