Competition Authority announced its decision about Çiçeksepeti
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By the decision of the Board, in the flower and renewable flower categories on the Çiçeksepeti platform, Allowed third-party vendors to act as resellers. Thus, all florists who meet certain conditions will be able to sell flowers on the platform by applying to Çiçeksepeti. Çiçeksepeti submitted a commitment to the Competition Authority to stop practices that lead to unfair competition. The commitment text was accepted by the Board.
Çiçeksepeti will also make various changes to the search rankings on the platform. For products listed above for money in the ranking “Seller’s ChoiceA phrase similar to ” will be used. In addition, on the search results screen, consumers are presented with information based on certain criteria (recommended ranking, expensive to cheap, cheap to expensive, most favourites, most evaluated, newest, best sellers). possibility of sorting will be offered.
In the final commitment text presented by Çiçeksepeti;
- Third party sellers who meet certain conditions in the flower and edible flower (bonnyfood) categories can operate as third party sellers on the Çiçeksepeti platform, if they so request.
- In order to ensure transparency in the search results on the platform, Çiçeksepeti will announce the basic parameters affecting the search ranking to third-party sellers, and will also use a phrase similar to “Seller’s Choice” for products placed in the top position in the search results for a fee, and will provide consumers with certain criteria (recommended ranking, expensive to cheap) on the search result screen. You will be given the opportunity to sort by (from cheap to expensive, most favourites, most evaluated, newest, best sellers).
is expressed.
These commitments will be notified by Çiçeksepeti to third party sellers who previously operated in the marketplace model via e-mail, and the information that Çiçeksepeti has started to engage in intermediary activities in the flower and bonnyfood categories will be announced to third party sellers who meet the required qualifications via the panel accessible to sellers. Çiçeksepeti will implement the commitments made within 90 days and will be valid for 2 years.
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