Companies will influence people’s decisions thanks to artificial intelligence

Transition from attention economy to intention economy

Leverhulme Center for the Future of Intelligence (LCFI) According to researchers, economy of intentionavailable One step beyond the attention economy is passing. While social media platforms increase advertising revenues by attracting the attention of users, the intention economy enables users to increase their advertising revenues with artificial intelligence-supported tools. aims to understand, predict and even guide motivations. In the simplest definition, the study evaluates artificial intelligence in a manipulative position.

LCFI historian Dr. Jonnie Penn, “For decades, “attention” has been the currency of the internet. Sharing your attention through social media platforms like Facebook and Instagram has driven the online economy.” He continued as follows: “Unless regulated, the intention economy will treat your motivations as the new currency. “This will be a gold rush for those who target, manipulate and sell people’s intentions.”

The study claims that large language models (LLM), the technology that underpins AI tools such as the ChatGPT chatbot, will be used to “predict and guide” users based on “intentional, behavioral and psychological data.”

Today, the attention economy enables advertisers to attract users’ attention with instant data analysis. However, with the development of LLMs, this process has become much more complicated. more personalized and predictive It may become.

One of the examples given in the research is that an artificial intelligence model can ask the user the following question: “Have you considered watching the Spider-Man movie tonight?” or “You said you felt tired, would you like me to reserve that movie ticket for you?” Such suggestions allow users to by analyzing past behavior and personal preferences can be done.

Even more personalized ads

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This process is not limited to just anticipating individual needs. According to the research, the economy of intention not only protects individual freedoms, but also fair elections, free press and market competition It may also threaten fundamental democratic principles such as

Metadeveloped by Cicero Referring to the artificial intelligence model called, the research shows how these technologies can be used to predict and direct human behavior. Cicero, a game of strategy and diplomacy Diplomacy‘of human level success It draws attention with its display. The basic dynamics of the game are based on understanding the intentions of opponents, and this ability has great potential in commercial and advertising applications. Cicero deceiving people He was winning the game.

While calling for regulation on these scenarios, Penn said: “We must consider before we fall victim to the possible effects and unintended consequences of such a market on people’s aspirations, including fair elections, a free press, and fair market competition.”

Source

https://www.theguardian.com/technology/2024/dec/30/ai-tools-may-soon-manipulate-peoples-online-decision-making-say-researchers


https://www.cam.ac.uk/research/news/coming-ai-driven-economy-will-sell-your-decisions-before-you-take-them-researchers-warn













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