BTS’s Jungkook Collabs With XBOX, But Hawk-Eyed ARMYs Notice A Special Detail

BTS‘s Jungkook has a new partnership in the works that is extra exciting for gamers!

Recently, ARMYs were surprised when Jungkook suddenly announced an upcoming partnership with XBOX.

Just like Jungkook’s artistic and creative side, this promotion is all about creativity.

Fans can design and style their favorite XBOX character from XBOX Game Pass and share it on social media with #JungKookXbox as they stay tuned for a big update later this week.

However, it was the small detail at the end that caught fans’ eyes!

ARMYs noticed Jungkook’s GOLDEN album branding and logo used at the end, bringing his own brand and the brand of XBOX together.

Originating from his autograph, the he symbol has various meanings. It contains his initials in both English and Korean, the number 7, and is also inspired by the infinite symbol.


Because of its deeper meaning, fans are even more excited to see it being used in all kinds of ways! Check out the full announcement below.