In a dazzling spectacle that left fans around the world in awe, BTS’ JungKook has officially launched his first solo album, “GOLDEN,” setting the music scene ablaze. To amplify the excitement surrounding this highly anticipated release, Spotify and JungKook orchestrated a stunning visual display on one of New York’s most iconic landmarks. A mesmerizing CGI gold banner cascaded down the Empire State Building, revealing the title of the album, GOLDEN. The breathtaking activation, shared on various platforms including X (formerly Twitter), sparked a wave of love from fans, turning conversations into a global celebration. Watch the full video here.
— Spotify ❤️ K-Pop (@SpotifyKpop) November 3, 2023
As “GOLDEN” took the spotlight, billboards across major cities such as New York City, Seoul, Tokyo, Jakarta, Manila, and Bangkok illuminated the streets with motion and 3D brilliance. The global takeover on these prominent billboards was a visual feast for fans, adding to the fervor surrounding Jung Kook’s monumental solo debut.
The popularity of K-Pop has grown by leaps and bounds, crossing borders and transcending language and cultural differences to unite fans from all walks of life. With every release, fans have shown JungKook tremendous love on Spotify. We’re proud to be able to join them in celebrating the widely loved JungKook for his first solo album, helping him further expand his global presence as an artist.
JungJoo Park, Spotify Head of Music, South Korea
For those eager to delve deeper into JungKook’s world, Spotify has rolled out exclusive bonus content. Fans can explore Jung Kook’s “GOLDEN” moments, from his moments of relaxation in a specially designed “GOLDEN” room to discovering his personal ramyeon porridge recipe. Additionally, followers can enjoy watching the energetic artist take on the Payback Challenge on Spotify’s “K-Pop ON!” YouTube and video podcast channels.
JungKook’s golden touch continues to make waves, with his single ‘Seven (feat. Latto)’ achieving the remarkable feat of becoming the fastest song to reach 1 billion streams in Spotify history. The success story doesn’t end there; as of November 5, an impressive ten out of the album’s 11 tracks are dominating Spotify’s Global Daily Top Songs. ‘Seven (feat. Latto)’ maintains its stronghold at #1, while the title track ‘Standing Next to You’ follows closely at #2. With over 6.4 million streams on the day of its release, ‘Standing Next to You’ claimed the title of the highest new entry on the chart, solidifying JungKook’s status as a global music phenomenon.
Check out JungKook’s artist channel on Spotify!
Are you are also streaming JungKook’s songs from his album “GOLDEN”? Let us know at the comments!