Jennie’s enduring relationships with these top brands underscore her powerful influence in the fashion and beauty industries.
Fans now know that K-Pop is one of the industries where fashion meets music in the most spectacular way. With this in mind, BLACKPINK‘s Jennie has carved out a niche for herself as not just a global music icon but also a fashion and beauty muse.
It’s no secret that Jennie has an impeccable style and an influential presence, making her the go-to ambassador for top-tier brands. Remarkably, several high-profile brands have clung to Jennie for over five years, a testament to her unparalleled impact and appeal.
Chanel, the epitome of luxury and elegance, has had Jennie as its ambassador for an astonishing eight years. Jennie embodies Chanel’s iconic sophistication with a modern twist, perfectly aligning with the brand’s ethos of timeless style.
Her ability to mix classic Chanel pieces with her trendy flair since 2017 — when she was chosen as the brand’s ambassador — has not only captivated fans worldwide but also reinforced Chanel’s image as a brand that transcends generations.
As a global sportswear giant, Adidas has leveraged Jennie’s athletic energy and influential fashion sense for seven years. Jennie brings a fresh, youthful vibe to Adidas, blending sports with fashion in a way that appeals to young, active consumers.
Her appearances in Adidas campaigns since 2018 are often characterized by a cool, effortless style that perfectly embodies the brand’s focus on performance and style. Jennie’s massive following and her ability to set trends have made her an invaluable asset to Adidas, keeping the brand relevant and desirable among the fashion-forward crowd.
3. Hera Beauty
Hera Beauty, a leading South Korean cosmetics brand, has celebrated six years with Jennie as its face. Jennie’s flawless complexion and daring beauty looks have undoubtedly made her the ideal ambassador for Hera.
She represents the brand’s innovative approach to beauty, blending traditional elegance with modern sophistication. Jennie’s influence extends beyond her music, inspiring fans to embrace their beauty with confidence and style, much like Hera’s own brand philosophy.
4. Gentle Monster
In the world of eyewear, Gentle Monster has remained at the forefront, thanks in part to Jennie’s collaboration for five years. The BLACKPINK star’s fashion-forward and adventurous style choices resonate with Gentle Monster’s unique and avant-garde designs.
Her ability to pull off any look, from classic to futuristic sunglasses, showcases the brand’s versatility and innovation. Jennie’s collaboration with Gentle Monster has not only elevated the brand’s profile but also set new trends in eyewear fashion.
5. Calvin Klein
Calvin Klein, known for its minimalist aesthetic and iconic denim, has also embraced Jennie’s influence for five years. Jennie’s casual yet chic style perfectly aligns with Calvin Klein’s brand identity, making her an obvious choice for their campaigns.
Her global appeal and ability to effortlessly mix high fashion with streetwear have helped Calvin Klein maintain its status as a leader in casual luxury. Jennie’s presence in Calvin Klein’s marketing has underscored the brand’s cool, contemporary image, appealing to a global audience of young fashion enthusiasts.