It was also a partnership with an airline.
Ahead of BTS Jin‘s birthday, a Japan-based fanbase and KONI (@btsforever1207 on X, formerly Twitter) prepared a project in honor of him, consisting of a themed boarding pass.
𝟐𝟎𝟐𝟑 𝐉𝐈𝐍𝐃𝐀𝐘 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐃𝐄𝐀𝐑 𝐌𝐎𝐎𝐍 𝐛𝐲 𝐊𝐎𝐍𝐈🌙
🎫𝕁𝕀ℕ 𝔸𝕚𝕣 𝔹𝕠𝕒𝕣𝕕𝕚𝕟𝕘 ℙ𝕒𝕤𝕤✈ 𝐓𝐈𝐂𝐊𝐄𝐓 𝐏𝐑𝐄𝐕𝐈𝐄𝐖
진에어 탑승권 후면광고 서포트 [티켓 프리뷰]
— KONI (@btsforever1207) September 19, 2023
The fanbase partnered with airline JINAIR to issue boarding passes with Jin’s face from the Yet to Come in Busan concert.
내일10일부터 JINAIR티켓 발권이 시작됩니다✈️🎫공항에따라 인천은 조금 일찍도착해 오늘부터도 일부 발권이 시작된거 같아요. 자세한 문의는 진에어에 부탁드릴께요 올 겨울 석진이와 함께 모두 즐거운 여행되세요😆💜 pic.twitter.com/mhWhIhngZG
— KONI (@btsforever1207) November 9, 2023
Recently, ARMYs have been sharing their boarding passes, which they described as “even prettier in person.”
— バター🧈大好き💜 (@mahouno1204) November 14, 2023
💕 진에어 티켓 실물 너무 예뻐요!! 머글들이 다 우래기 표 들고 있는 걸 보니까 존잘력 새삼 더 뿌듯함.. 계획에 없던 여행도 가게 해주시는 진프님들과 효자우래기☺️💕
♪─Ｏ（≧∇≦）Ｏ─♪또 감사합니다!@btsforever1207 @JP_Jinfanbase #JIN #방탄소년단진 #TheAstronaut @BTS_twt pic.twitter.com/y5NWbBEP7V
— 𝟮𝟬𝟮𝟰평석JJ (@JJ12041204) November 16, 2023
— 아하⁷ (@ahha0501) November 10, 2023
Yet, it has now been announced that HYBE has halted this fan project. Both organizers shared statements via X, revealing that the company viewed the fan project as a corporate advertisement since one must buy a ticket from JINAIR to obtain the themed boarding pass.
뭐라고 말해야할지 모르겠는 착잡한 일입니다… 하이브의 요청으로 보딩패스 팬서포트가 중지되었다고 하며 티켓이 전량폐기되었다고 합니다….
진짜 뭐라고 말을해야할지 모르겠어서 계속 말이 허공에 헛돌아서 쉽게 말을 얹을 수가 없더라구요…..
초반 일시적 발권 오류로 알고 재개 될…
— KONI (@btsforever1207) November 16, 2023
ARMYs are divided over the matter. Some feel this project is no different than idols’ birthday ads in magazines since you must also buy a magazine or when a Jimin fanbase had an aircraft decorated.
However, others pointed out that the boarding pass included not only Jin’s name but trademarked and copyrighted content, including “BTS” and “ARMY.” Many also believe the airline would have profited too much from the sales rather than BTS or ARMY.
if hb quickly closed this matter, then everything is obvious
— cupcake wild fl📀wer 🧁 lizzie⁷ (@LizLizziezai9) November 16, 2023
hybe themselves cancelled a jin theme boarding pass as part of many jin bday projects for jin air passengers bcoz of demand theyre worried the airline would benefit too much lmao https://t.co/8mZAjH5RZF pic.twitter.com/eGZ1hH3rl0
— this is the fastest jin misser i know (@jinakgay) November 16, 2023
Since u are bring jm into this, do u know that BTS and ARMY name are protected under trademark law
Jin project : mentioned both BTS and Army
— JIMIN BILLBOARD HOT 100 NO 1🪞 (@diorparkmin) November 16, 2023
What do you think?