ARMYs Divided As HYBE Halts Fan Project For BTS’s Jin

ARMYs Divided As HYBE Halts Fan Project For BTS’s Jin

ARMYs Divided As HYBE Halts Fan Project For BTS’s Jin

It was also a partnership with an airline.

Ahead of BTS Jinโ€˜s birthday, a Japan-based fanbase and KONI (@btsforever1207 on X, formerly Twitter) prepared a project in honor of him, consisting of a themed boarding pass.

The fanbase partnered with airline JINAIR to issue boarding passes with Jinโ€™s face from the Yet to Come in Busan concert.

Recently, ARMYs have been sharing their boarding passes, which they described as โ€œeven prettier in person.โ€ย 

Yet, it has now been announced that HYBE has halted this fan project. Both organizers shared statements via X, revealing that the company viewed the fan project as a corporate advertisement since one must buy a ticket from JINAIR to obtain the themed boarding pass.

ARMYs are divided over the matter. Some feel this project is no different than idolsโ€™ birthday ads in magazines since you must also buy a magazine or when a Jimin fanbase had an aircraft decorated.

However, others pointed out that the boarding pass included not only Jinโ€™s name but trademarked and copyrighted content, including โ€œBTSโ€ and โ€œARMY.โ€ Many also believe the airline would have profited too much from the sales rather than BTS or ARMY.

What do you think?

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