Apple Vision Pro demand was below expectations!
Apple’s There were reports that the production of the first generation Vision Pro headset had stopped. It was stated that demand decreased and production capacity was reduced throughout the year. It is stated that this situation indicates that the production of the device may end completely by the end of 2025.
According to information obtained, some people who produce components for the device reported that Apple started reducing production at the beginning of summer. This is said to indicate that current stock is sufficient to meet demand through 2025. A similar strategy was previously followed for products such as the iPhone 12 mini, which was in low demand. Vision Pro’s high price (3.499$) It is stated that it did not receive the expected attention due to the inadequacy of the content ecosystem. While it is stated that the company planned a production of 500,000 to 600,000 units to its suppliers, it is reported that some factories stopped production of Vision Pro components in May and there are still tens of thousands of undelivered parts in warehouses.
China based assembler LuxshareIt was reported that Apple had been instructed to end production in November. It is emphasized that approximately 1,000 units were produced per day in October, but this figure is half of the production capacity. The fact that the production lines have not yet been dismantled raises the possibility that production can be restarted if demand increases.
On the other hand, Apple’s low cost is alleged to have delayed work on the second generation of the Vision Pro by at least a year, focusing on a title development plan. While four million units of this affordable device are planned to be produced throughout its lifetime, it is stated that this figure is half of the production planned for Vision Pro. This reveals that expectations are also low for the cheaper model.
Vision Pro’nun Some claims about the future model also attract attention. It is stated that Apple may release an intermediate model with hardware upgrades such as chipset while largely preserving the current design. In this context, it is estimated that the new model can be launched between the end of 2025 and the spring of 2026. It is stated that the use of overproduced components in the new model is also among the plans.
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