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After the success of the first season, Apple started to give more importance to Sezer, and is conducting a comprehensive promotional campaign for the 2nd season. Equipped with Severance ads everywhere from NBA matches to the streets of New York Apple CEO’su Tim Cook It was also directly included in this promotional campaign. Cook was in front of the camera for the new promotional video of the series.
Tim Cook was in front of the camera for Severance
Severance, who is the creator of Dan Erickson, takes place in a company called Lumon, where he built a wall between business and private life by dividing people’s consciousness into two with a controversial technology. This technology allows people not to remember anything about their private life while they are at work, and when they get out of work, they completely forget what happened in the office. This situation, which opens the door to many abuse, brings with it existential pains.
In Severance’s new promotional movie We see Tim Cook as an employee entering the Lumos building. Like the characters in the same series, Tim Cook, who seems to have left his identity in the outside world at the door, turns into Tim C. in Lumos.
https://www.youtube.com/watch?v=wA75GsU4Neg
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