As AMD executive Frank Azor quipped, “We knew we were making a great product, but We didn’t know our competitor made such a bad product,” His words revealed how intense the competition between the two giants had become.
Intel’s Arrow Lake processor has fallen below expectations in terms of gaming performance since the day it was released. Although the company promised a patch that would solve these performance problems, tests showed that these patches did not provide any concrete improvements, and even It got worse with the update revealed. Moreover, Windows’ new updates have increased the performance of rival processors rather than Intel.
This has led to an unexpected increase in demand for AMD’s processors equipped with 3D V-Cache technology. However, the complexity of AMD’s 9800X3D production process caused them to have difficulty keeping up with this increasing demand.
AMD executive David McAfee on this issue “We are increasing our production capacity or our monthly, quarterly production of X3D parts and this includes the 9000X3D as well as the 7000 series. I can say that what we see for the 9800X3D and 7800X3D The demand was unprecedented.” Explaining that the production process of modern processors takes approximately 12-13 weeks, McAfee stated that 3D V-Cache technology extends this period even further. Therefore, he said, efforts to increase production capacity may take several months to yield results: “It’s no secret that X3D has become a much more important part of our CPU portfolio than we could have predicted a year ago. “I think this trend will continue in the future, and as long as our customers want X3D parts, we are increasing our capacity to meet this demand.”
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