Advertising Board fined advertisements that deceive consumers
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Penalty for deceptive advertisements
It was determined that 189 of the 209 files discussed at the meeting were against the legislation. Regarding the advertisement and commercial practices in question, a total of 1 file was suspended with a precautionary suspension decision and 188 files were suspended from advertising. 29 million 136 thousand 384 lira administrative fine was implemented. In addition, it was decided to apply access blocking administrative measures to 10 of the files in order to prevent consumer grievances.
Financial markets also came out before the meeting
In addition to deceptive advertisements at the Advertising Board meeting Preventing the exploitation of consumers’ environmental sensitivities It was reported that investigations were carried out regarding the practices in the banking sector for this purpose.
In this context, the meeting, especially “green home loan” ve “green vehicle loan” It was emphasized that advertisements for environmentally friendly products such as do not clearly state the interest rates and advantages they contain. Although it is stated that the main promises should be conveyed clearly and understandably in the green housing loans offered for houses with energy identity certificates and the green vehicle loans provided for electric vehicles, it was pointed out that there was incomplete information in the advertisements about the advantages of these products such as interest rates or fee exemptions.
It was also found that although environmentally friendly interest rates or fee waivers are attractively presented in advertisements, in practice these products do not differ from standard loans. It was also emphasized that a false impression was created that the impact of environmental actions is not as great as it actually is.
As a result of the meeting, it was decided to impose “advertising suspension penalties” on 10 banks due to their practices of environmentally friendly products that contradict the promises made in the advertisements.
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