A major collapse is expected in the mid-range smartphone market

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A major collapse is expected in the mid-range smartphone market

By admin, Aralık 31, 2024

A major collapse is expected in the mid-range smartphone market





A major collapse is expected in the mid-range smartphone market



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A significant transformation is taking place in the worldwide smartphone market. An analysis based on data compiled by Goldman Sachs reveals that there will be major changes in the near term. According to reports, the global smartphone market is divided into two separate segments: luxury and cheap; mid range smartphone The market is collapsing.

Mid-range phones are disappearing

According to the report, mid-range smartphones in 2021 market share of 35 percent to 23 percent in 2027 It is facing a decline that is expected to decrease. Experts attribute this decline to innovative lack of technological advances ve macroeconomic He attributes these difficulties to more cautious spending by middle-class consumers. Analysts say that while the middle segment used to provide a balance between high performance and affordable price-performance ratio, this balance has now been disrupted.




A major collapse is expected in the mid-range smartphone market



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Phones in this segment are quite important, especially in countries like Türkiye. Because there are price/performance devices in this segment. However, it is worrying that the sector has begun to be divided only into “price” and “performance”.

Luxury phone market is growing

On the other hand, premium phones – priced at $600 and above – are steadily increasing their market share. The share of this segment, which was 22 percent in 2021, increased to 28 percent in 2023 and is expected to reach 32 percent in 2027. In terms of value, premium devices will account for 74 percent of the global smartphone market in 2027, compared to 56 percent in 2021. This shows that more consumers are turning to high-quality, but expensive models.

Phones cheaper than $200 show unexpected resistance and their market share continues to remain stable at 41-45 percent. The stability of the segment is attributed to the shift from 4G to 5G in emerging markets, as well as consumers shifting to cheaper models under macro challenges. According to Goldman Sachs’ report, the growth expectation in the overall smartphone market is limited. Annual increases of 3 percent, 2 percent and 1 percent are expected between 2025 and 2027.

























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