Instagram is trying to grab TikTok content creators

Instagram is trying to grab TikTok content creators

By admin, Ocak 22, 2025




TikTok vs. Instagram




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It is one of the most popular applications, especially among young people. TikTokis currently facing a serious crisis. The day that has been awaited for a while has arrived and the TikTok ban came into force in the USA. Thereupon, the application was removed from application stores such as App Store and Play Store. Donald Trump lifted this ban as soon as he took office as the US president, but TikTok has still not returned to the app store. This has created a huge gap that other companies can exploit.

It is one of the companies that came into play in this period when many people in the USA could not access TikTok. Meta happened. Meta is trying to capture not only TikTok’s user base but also its content producers. Taking important steps towards this goal, Meta is now offering money to influencers who normally produce content on TikTok to shoot special Reels videos for Instagram. This figure depends on the popularity of the content creator. varies between 10 thousand and 50 thousand dollars per month It is said.

TikTok May Be Shut Down Again in April

TikTok will probably return to application stores in the coming days, but uncertainty about the future of the application continues. Because Trump did not completely lift this ban. He only gave TikTok an additional 75 days. At the end of this period, there is a possibility that the application will be closed again. This also creates uncertainty for content producers. In such a period, Instagram stepping in and offering these content creators with offers of up to 50 thousand dollars may be enough to attract content creators. Because this agreement does not prevent content producers from sharing on TikTok in the future. It only requires them to first publish their videos on Instagram and share them on other platforms after a certain period of time.

of Instagram The steps taken by TikTok to take its place are not limited to this.. Last week, Instagram changed the visual arrangement on its profile pages from square to rectangular, switching to a design closer to TikTok. Increased the duration of reels to three minutes. It will also be a direct competitor to CapCut Edits There is also a new video editing tool called announced.













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