Smartphone sales increased in 2024: Samsung is at the top
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Samsung maintained its top position
When we look at brands, Samsung‘and %19 We see that wool is at the top in terms of market share. However, even though sales increased by 1%, the decrease in the market share of the South Korean giant continues. Apple, %18 It is right behind Samsung in terms of market share. Lower than expected demand for the iPhone 16 series, Apple’s sales to drop 2% caused. However, the demand for the 16 Pro and 16 Pro Max models continues to have a positive impact on the company’s revenues.
As interest in premium models continues to increase in general increase in average sales prices is stated to have occurred. It is reported that phones over $1000 were the segment with the highest growth in December.
When we look at other manufacturers, XiaomiWe see that continues its rise. sales %12 Xiaomi increased its market share %14He managed to raise it to . Two other Chinese manufacturers Oppo ve Vivo whereas %8It ranked 4th and 5th with 1 share each.
Although the figures for 2024 are optimistic, analysts are skeptical about a full recovery in 2025. Therefore, it does not seem possible to reach pre-pandemic sales figures.
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