Xiaomi is entering the South Korean market, Samsung’s home country

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Here are Xiaomi’s South Korea strategy and market expectations:

Xiaomi’s entry strategy into the South Korean market aims to go beyond digital channels. According to information obtained from local media sources, the company is preparing to open a physical store in the capital Seoul. Details of these developments are available to the company on January 15 It is expected to be announced at the press conference. It is also expected that information will be given at the meeting about Xiaomi’s long-term goals and expansion plans for the South Korean market.

Market experts point out both opportunities and challenges when assessing Xiaomi’s potential success in the South Korean market. The fact that the products offered by the company are more advantageous than Samsung in terms of price-performance balance stands out as an important competitive factor. However, experts state that South Korean consumers’ possible concerns about the security and reliability of Chinese smartphones may limit the growth potential of the brand.

Industry analysts also make interesting evaluations about the positioning of Xiaomi products in the market. The more competitive prices of the products compared to Samsung Electronics and Apple increase their potential to be preferred, especially in the secondary phone or alternative device category for children.

Source

https://en.yna.co.kr/view/AEN20250106008500320


https://www.theinvestor.co.kr/article/10384044













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