LG presents its vision of expanding “AI Home Solutions” into the mobility space at CES 2025
At CES 2025, LG Electronics (LG) is showcasing an innovative new solution that extends the convenience and comfort of LG AI Home into mobility spaces. The “Lifestyle Solution for Mobility” concept vehicle exhibited at the company’s booth introduces the LG Mobility Experience (MX) platform. This mobility space solution is stated to deliver completely new lifestyle experiences by integrating a complete suite of LG’s smart living solutions to create a seamless connection between mobility and AI Home.
“EXPERIENCE A COMMON AREA”
LG’s MX platform expands the definition of home solutions, creating a new kind of versatile, multi-purpose space. Using a modular package system, the platform integrates LG’s innovative device hardware and artificial intelligence technologies to transform the vehicle cabin into an adaptable environment. This space can function as an extension of the home, a dedicated media lounge or a creative studio, unlocking a range of exciting “Space as Experience” opportunities for potential clients.
The MX platform aligns with auto industry trends and customer preferences that are shifting away from traditional notions of transportation and towards the idea of the vehicle as a personalized lifestyle space. The platform offers an exclusive lifestyle experience where cutting-edge products, AI solutions and services synergize to support superior user comfort and convenience.
The MX platform has a dual-cab design; There is a front driver’s cabin and a rear customizable experience area. Users can configure this versatile space in a variety of ways, such as dividing it into multifunctional zones or turning it into a complete set of hyper-personalized lifestyle spaces, such as a creative studio, business lounge, or separate zones for relaxation and hobbies. The modular design makes it possible to equip the rear cabin with a variety of devices, allowing users to choose combinations that meet their specific needs and preferences. LG plans to make the MX platform accessible to a wider audience by offering it as a subscription service.
CONNECTED HYBRID LIFE
Visitors to LG’s booth at CES 2025 can explore the MX platform in the “Lifestyle Solution for Mobility” experience area. This space showcases highly customizable space solutions and mobility lifestyle solutions featuring LG’s cutting-edge devices and Internet of Things devices. An intriguing preview of the future of mobility and connected hybrid living spaces is offered.
“Based on the concept of “Space as an Experience”, the innovative MX platform leverages LG’s strength in devices and AI Home technology to deliver a new direction in mobility experiences,” said Lyu Jae-cheol, President of LG White Goods Solution Company. “Following our Zero Workforce Home vision, we will continue to connect and expand customer experiences in every aspect of daily life,” he said.