Samsung Display, OLED It maintains its leading position in panel production and accordingly introduced the fourth generation QD-OLED TV panels. These new panels reach a peak brightness of 4,000 nits, surpassing the 3,000 nits in the previous generation. While this development once again demonstrates Samsung’s superiority in OLED technology, the company also introduced its innovative foldable and rollable screens developed for smartphones and other devices. Details of these innovations will be exhibited at the Las Vegas event that will take place at CES 2025.
new generation QD OLED The panels offer a brightness increase of more than 30 percent, making them among the brightest OLED panels on the market. It is stated that this development is possible thanks to “advanced panel driving technology and new organic materials”. Unlike LG Display’s WOLED panels, which use white sub-pixels, Samsung’s QD-OLED panels provide both higher brightness and color purity with red, green and blue sub-pixels. The company will demonstrate this technology on a 77-inch prototype television at CES 2025. Additionally, to highlight the high brightness and vivid colors of the new panels “QD Jungle” A media art installation called: This installation aims to give viewers a realistic forest experience. However, given market conditions, it is anticipated that consumer models may not fully reach 4,000 nits peak brightness.
The application areas of QD-OLED technology are also expanding. In addition to television panels, Samsung Display offers more than 27-inch Up to 49 inches It also announced monitor panels in different sizes. These panels address different usage scenarios such as gaming, productivity and content creation. These products, which are expected to be included in Samsung’s Odyssey and Smart Monitor series, will improve the user experience with brightness and color performance.
Samsung also introduced groundbreaking innovations in flexible display technologies. 5-inch rollable display for smartphones and 18 inch foldable panelshows that the company is pushing the boundaries of display technology. These innovations aim to deliver greater flexibility and immersive viewing experiences for future smartphones and other devices.
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