The UK Competition and Markets Authority CAT has rejected Google’s request to dismiss the £7 billion (about $8.8 billion) consumer lawsuit. This case stands out as the latest round of regulatory challenges facing Google on a global scale.
The lawsuit was brought by consumer advocate Nikki Stopford on behalf of all UK residents aged over 16. The case alleges that between January 1, 2011 and September 7, 2023, Google’s advertising It covers everyone who purchases products from businesses that use their services. Stopford leverages Google’s dominant position in the online search and advertising markets raises advertising prices and these costs are passed on to consumers suggests.
The lawsuit also challenges Google’s efforts to force Android device manufacturers to pre-install the Chrome browser and make Google the default search engine. He also criticizes the multibillion-dollar iOS default search engine deals paid to Apple. One of the main foundations of the CAT case is the 4.34 billion euro ($4.5 billion) fine that the European Commission imposed on Google in 2018 for the same policies. In addition, a federal judge in the USA had recently made a historic decision describing Google as an illegal monopoly.
The US Department of Justice wants Google to sell its Chrome browser, license its internal data, end its revenue-sharing agreements with manufacturers and give publishers the right to opt out of AI model training. If Google’s appeal process fails, the Justice Department could impose tougher sanctions that could even force the sale of the Android operating system.
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