Apple, in the smartphone market Demonstrating its superiority once again, it achieved significant success worldwide in the third quarter of 2024. The technology giant, which gained great momentum especially in sales in China, filled half of the 10 best-selling models with its own products during this period. While iPhone 15 Pro Max ranked first on the list, it was followed by iPhone 16 Pro Max, iPhone 16 Pro, iPhone 15 Pro and iPhone 15 models. This success once again demonstrated Apple’s strong brand perception and the impact of its high-quality products on users.
However, among local brands HonorManufacturers such as Oppo, Xiaomi, Vivo and Huawei were also included in the list. However, the total market share of these brands did not come close to the level reached by Apple. Huawei, which was once an important actor in the industry, managed to enter the list only with the Huawei Pura 70 model. Although the company continues to exist as a local competitor, especially in the price segment between 550 and 825 dollars, it has lost its power in the upper segment.
Huawei’s decline in the upper segment, implemented by the USA It is considered a result of trade restrictions. Due to these restrictions, the company is forced to use less powerful chips produced locally, which negatively affects its competitiveness. However, Huawei still has significant local support thanks to its loyal user base. Many consumers aim to contribute to the development of domestic technology and reduce foreign dependency by choosing Huawei products.
Introduced last month Mate 70 seriesIt attracted attention with its HarmonyOS Next operating system, developed entirely by Huawei. This operating system, which is completely independent of Android code, aims to rival iOS and Android. While the starting price of the Mate 70 series was determined as $ 756, the foldable Mate X6 model and new artificial intelligence-oriented features were also announced.
However, as Apple’s influence in the smartphone market gradually increases, Huawei’nin Its future in the industry remains uncertain. The company needs to take strategic steps to achieve a stronger position in both technological innovation and global competition.
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