2.6 billion TL competition fine to Google

Within the scope of the investigation, firstly, the allegations that Google restricted the purchase of its online video sharing platform YouTube inventory only through its own demand side platforms (DSP) and prevented the verification and measurement of YouTube ads through independent service providers were examined. In terms of this claim, Google submitted a commitment to the Board to eliminate competitive concerns. The commitment offered guaranteed access to YouTube inventory for 3rd party DSPs, defined as ‘Qualified YouTube DSPs’. This commitment was accepted by the Board’s decision dated May 3, 2024, and the investigation process was terminated in terms of the aforementioned allegations.

As a result of the investigation, Google Advertising and Marketing Ltd. It was decided that the economic entity consisting of Google International LLC, Google LLC, Google Ireland Limited and Alphabet Inc. is dominant in the publisher ad server services market.

Google Advertising and Marketing Ltd. Şti., Google International LLC, Google LLC, Google Ireland Limited and Alphabet Inc. provides an unfair advantage to its own supply side platform (SSP) service based on its dominance in the broadcaster ad server services market, and this act of self-nepotism complicates the activities of competitors. and was found to have violated Article 6 of the Law on the Protection of Competition No. 4054.

Therefore, Google Advertising and Marketing Ltd. Şti., Google International LLC, Google LLC, Google Ireland Limited and Alphabet Inc. The economic integrity consisting of Inc. was given an administrative fine of 2 billion 607 million 564 thousand TL.